We are Swiftfleet

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Kerry Dublin Sydney

The Challenge

Car Rental is the poor relation in online travel.

A large percentage of online travel players are happy to bolt in an outsourced blunt white label or basic API car solution and tick the car rental box in their travel product suite. The customer travel and product requirements are often ignored. The plug in and bugger off solutions are spread across thousands of travel players.

This presents the consumer with an appalling vista – the same car rental offering to every consumer through every white label everywhere. The days of mass market API’s and white labels are over. Welcome to the world’s first intelligent car rental distribution platform. Swiftfleet.

Our range of products takes your car rental offering to a new level – offering your customer and your business a quantifiable advantage:

  • Higher revenue return
  • Higher product conversion on car and core product
  • Higher customer satisfaction
  • Higher customer loyalty
  • Higher repeat customers
  • 100% differentiation from the pack
  • Unique value offers to your customers

Products

The powerful Swiftfleet algorithm utilizes multi channel personae data (CRM, Booking History, Current Core Product booking profiles, Email campaign returns etc) to create a real time predictive tailored car rental offering through unique private label and intelligent cross sell, packaging and bundling. A unique car rental offering for every customer every time.

 

Swiftlabel

Swiftlabel

Swiftlabel offers our clients a 100% tailorable white label solution for desktop, mobile and tablet. Our product team advise on the best booking flow to suit our client’s needs, brand guidelines and marketing strategy. Critically, however, we allow our clients to determine which car rental brands, price points and supply strategy are utilised to best meet their consumer’s needs.

  • Launch Ready: Implementable within days
  • Best Commercial offering in terms of commission
  • Top of market conversion
  • Real time availability across all suppliers 
  • Multilingual 
  • Multicurrency 
  • 365 24 x 7 multilingual support 
  • Fully managed solution
  • Client reporting interface 
  • End customer profiling and shared marketing data
Swiftsell

Swiftsell

Swiftsell is the world’s first intelligent car rental cross sell product. Car rental cross sell today is a blunt instrument. It’s a poor generic, oftentimes offering an irrelevant car type, price bracket or spec and damaging the core brand of the Travel Player utilizing it. Car Rental cross sell has to enhance core brand value, offer unique and tailored offers to not only convert the car product but to enhance and improve the conversion of the travel player’s core product. The customer needs to be inspired. This happens only through 1:1 Marketing. Every consumer gets a tailored offering – every time. Welcome to Swiftsell.

  • Linked to core client booking data
    • Core product (air, lodging etc) basket value 
    • Current basket mix (number in party, duration of stay, flight class chosen etc)
    • Corporate, mini corporate and leisure offers 
    • Loyalty awareness or membership
  • Predictive algorithm gauges customer intent to purchase 
  • Car Range, Car Brands and price brackets and margin determined by individual consumer profile
  • Offer unique and varying price points to repeats and loyal customers
  • Business rules set by our clients (including margin rules) 
  • Every customer gets a unique car offering customized to them
  • Dramatically increased conversion rates 
  • Enhances core product offering
  • Inspires the customer 
  • Greatly enhances the service offering of our clients 
  • 1:1 marketing not ignorant mass marketing 
  • Fully Managed Solution
Swiftpackage

Swiftpackage

Effective Car Rental component packaging has been largely ignored by the online travel market. Usually the package value is not enhanced by the addition of a car. Mere bolt ons – offering convenience but not value. Swiftpackage enables our clients to not only dynamically package the best car rates and suppliers as a part of a package but also to adjust the car rental margin to enable a real value proposition to the consumer. In real time.

  • Flexible pricing rules
  • Real time availability 
  • Real time value creation
  • Customised offers based on 
    • Consumer profile
    • Current basket mix (number in party, duration of stay, flight class chosen etc.)
    • Corporate, mini corporate and leisure packages 
  • Car Product flexed in real time to increase conversion of package 
  • Supply flexing – not all packages should include the lowest car type
  • The right car, the right feature set (location, fuel policy etc) and the right price 
  • Fully managed solution
Swiftbundle

Swiftbundle

Effective static bundling is still largely the remit of offline players. Physical Agents, Package Providers and Tour Operators .The OTA in particular needs to catch up . Bundling involving forward volume deals have not effectively been adopted and car rental is a core component of this. Many regional OTA’s are working hard to differentiate themselves from the massive commodity OTA’s . Effective real value bundling and packaging is a clear differentiator. Swiftbundle readily enables you to add car as a core element of your bundle.

  • The global Swiftfleet supply team negotiate Client-exclusive static car rental package deals with brand suppliers for our clients
  • Opaque pricing guarantees 100 % price advantage over stand alone consumer rates 
  • Totally unique for any particular package 
  • Multiple package rules capability 
  • Guaranteed availability, car class, location and offers (unlimited mileage, GPS, childseats, snowchains etc)
  • Fully managed solution

Our clients treat us as their car rental arm. Our clients want to offer car rental in a totally new way to their customers and are not happy with the status quo. Our clients follow the customer need not just the ancillary revenue.

Mike Webster, CEO, Mobacar

Car Rental Partners

Car Rental Partner relationships are our prized assets. We recognise that in order to have a unique end customer experience knowledge and understanding of the supply chain and the service chain is critical. The cars may look the same on line but the associated service and quality varies enormously between car rental providers….. the car matters, the service matters. We have direct contracts and connections with over 550 car rental providers worldwide. We value the relationship and do not treat our partners as suppliers. We understand that in order for us to be successful we need to work with our partners – understand their challenges and ambitions.

 

Partners

Technology and Service

We are online car rental experts. We have been providing online car rental solutions since 1997. We have direct contracts with all of our global car rental suppliers from the world's leading brands to regional and national providers. Swiftfleet provides our clients with a seamless connection to the entire global supply base, with best in market rates, availability and exclusive offers. Our powerful algorithm allows our clients to tailor the product and price to their own customers' needs. We provide a fully managed solution that is multilingual and multicurrency. We support all our clients with a 24/7 365 in house customer multilingual support team. We don’t outsource our customer care. All of our clients get account managers who work tirelessly with our clients to improve enhance and tailor our solutions once live. We don’t plug in and walk away.

We offer our clients two integration paths depending on the level of service required.

Our car rental solution provision does not end upon integration.

There are two core support functions for Swiftfleet. Swiftfleet client support and Caring for our clients customers.

 

INTEGRATION

Whitelabel

This is the simplest and fastest integration path available to install the car hire solution on our partner’s site. This is fully customisable solution and enables rapid deployment whilst maintaining brand strength.

Features

  • Fast implementation.
  • Minimum technical requirements on partner.
  • Branded customised booking flow.
  • Ability to host booking process on subdomain of partner’s site.

API Integration

In order to achieve full control of the layout of each of the steps of the car hire booking process, partners have the option of developing their own booking engine interface consuming the Swiftfleet API at each step of the process. This allows the partner full control of the user interface throughout the booking process.

Features

  • Partner has 100% control over the layout of the user interface.
  • Allows option to package car hire with other products.
  • Swiftfleet API manages the booking process.

MANAGEMENT AND PARTNERSHIP

Our car rental solution provision does not end upon integration. Plugging in a generic standalone solution and walking away is not our model. Swiftfleet’s partnership model kicks off in earnest once we are live. Our account management team are focused on not only providing our clients with the tools necessary to view the performance of the product but we are zealous in ensuring your product remains at the top of its market in terms of uniqueness and customer value proposition.

Business Performance

Once live, our account team work closely with our clients to ensure that the car rental solution is performing to the top of market norms and its maximum in terms of customer conversion, revenue attainment, cross sell, packaging and bundling uptake. We monitor our global pricing to the car level and advise our clients on where the pricing should be pitched to meet their marketing objective, be that volume or margin aims.
We continuously tweak our solution making it more and more relevant to your customers. We bring the same level of performance focus to your car product as you do to your core product.

Customer Profiling

Our clients are our customers, your customers are yours. At Swiftfleet we metric every customer profile and give this information back to you. Our clients yearn to learn more about their customers, adding car rental to their suite of products enables them to garner further customer detail. Swiftfleet provides an out of box metrics pack that outlines customer origin, ABV by origin, device performance, campaign effectiveness and countless other metrics to enable our clients understand their customer better. Every customer requirement, need and desire needs to be forecasted in order to give a customer what they want.

Market Share

Every client of ours wants to know where their car rental solution sits in the market. As all of our solutions vary by client hence it’s critical that they understand where they sit in terms of market share. We provide 100% opaque relevant marketing information on the car rental competitive marketplace in every territory that we operate in. We arm our clients with up to date competitive market information on product movements, price pitches, unique enhancement such as fair fuel policies etc to ensure our clients beat other solutions hands down.

Reporting Suite

All of our clients have access to a dedicated web reporting suite down to the transactional level. However the world is awash with data. What’s more important than data? KPI’s and metrics. Before going live we consult with our partners to determine what their marketing and performance objectives are. We agree the critical KPI’s for their business and we tailor the reporting suite to reflect this. Relevant KPI and accurate metrics are what our clients need to make accurate product, campaign and marketing decisions. Not some data dump of transactions.

SUPPORT

There are two core support functions for Swiftfleet. Swiftfleet client support and caring for our client’s customers.

Customer Care

Your customers are precious commodities. Whether at a pre booking stage, booking stage or post booking stage. What will set your car rental product apart is not just the front end product but critically how your customers are cared for. Car Rental can be tricky for customers. Service by car brands vary widely, terms and conditions can be tricky, flights get delayed and so on. It’s imperative that your customers have a reliable expert at the end of the phone who speaks their language and knows the issues – 24 hours a day. We do not outsource our customer care. We want our clients to publish a phone number and not bury it on the bottom of some random page. Since 1997 we have been caring for customers be they the first time renter or a seasoned corporate. Creating a loyal customer to your brand cannot be put at risk by treating customer care as a necessary evil.It goes to the core of how you value every single customer –no matter whether the call is revenue generating or not. We ask all of our clients to visit our Customer Care Centre, listen to the calls, meet the team to gain an appreciation of the absolute criticality of an experienced and caring team.

Client Support

Those who establish adaptable formations will survive – even if they are small. While those who establish unadaptable formations shall perish – even if they are large. So it has been since the beginning of time.
From The Ancient Book of the Huainan Masters

Partnership is the most overused term in business. Just by calling something a partnership doesn’t make it so. Our clients are the reason we are in business. Our sole aim is to serve our clients and through proven performance, innovation and hard work. By putting our clients at the Centre of everything we do we aim to earn their respect to become long term partners. This is not achieved by integrating a solution and walking away. Every client has an account manager whose focus it is to turn every client into a partner through two basic but underrated assets – listening and consulting. Our account team schedule relevant business reviews be they quarterly, monthly or even weekly. Our account managers become internal client advocates reflecting your needs and ambitions. This is backed up by hard KPI targets that our account managers are hell bent on achieving on your behalf.

Your account manager is focussed on driving your business to be the best it can be and to ensure your brand is enhanced by the addition of Swiftfleet.

Sectors

We focus on a variety of travel sectors, check out the details below.

Online Travel Agents

Online Travel Agents

  • Location: Los Angeles
  • Camera: EOS5D

Outside of the mega OTA’s , regional OTA’s or dominant sector OTA’s face a challenge. How to compete with the expedia, priceline behemoths who are eating up territory and customer base. The tier two OTA’s cannot compete by operating the same way they have to become full travel retailers. Working their way up the food chain into deeper services such as real value products (e.g. intelligent cross sell with a value offer, real-time packaging etc). Swiftfleet is the only platform and service suite in the market that not only enables our OTA partners compete but enables them to differentiate themselves to their own customer base. Car rental is a critical component of the travel suite but do not satisfy yourself with a mere white label. Use car rental to enable you convert on your core product.

Swiftfleet offers our OTA partners unrivaled commercial terms anywhere in the market .

Airlines

Airlines

  • Location: Wordwide

Over 40% of all car rental worldwide is sold to airline passengers. There is a direct connection and relevance of selling car rental as a part of a flight booking process. However we ask our airline partners to query if car rental should be treated as just an ancillary revenue adding a bolt in and bugger off cross sell or white label. The airlines we talk with tell us that their most precious commodity is their passenger. Our products allow airlines to offer 100% fully tailored car rental offerings to the airline passenger. Every passenger gets a unique price and product and tailored service level – through customisable white label, intelligent cross sell packaging and bundling products.

From a revenue perspective Swiftfleet disrupts the market norms entirely. We don’t gouge on commercials and we offer our airlines a commercial term unmatched by anything on offer in the market place.

Car Rental Brokers

Car Rental Brokers

As a broker the most critical focus point has to be marketing. Growing your brand and reach whilst supporting your growing customer base. Not all brokers are being supported as well as they may want from the supply base. By integrating Swiftfleet you can reach a whole new commercial and product level

  • Better commercials than exist anywhere
  • Better management and support
  • Dedicated account manager
  • Dedicated supply relationship manager
  • Tailored reporting suite
  • Free digital marketing consultancy
  • Free Design consultancy

Swiftfleet treats you as a partner. We want to make you successful – our team are your team.

Surface Transportation

Surface Transportation

Some of Swiftlfeet’s busiest pick up locations are railway stations. Car Rental is often viewed by ground or surface transport companies such as cruise rail or ferry as potentially competing transportation options. Car Rental not only is complementary but also offers you the ability to package or bundle or cross sell a high margin product to your core product offering.

Hotels

Hotels

Our online products enable brand hotel sites offer a fuller travel experience though selling car rental options. Most hotel marketing managers are focused on driving more direct brand traffic to their sites. Once you have these hard won customers, the cross sell/up sell of discounted car rental enables you to build brand value, generate ancillary revenue and create a better customer travel experience.

Corporate

Corporate

Tired of trying to manage car rental solutions for your road warriors or ex pats? Not quite sure if you are wasting money or saving money? Well how about getting a fully managed on line and phone service that guarantees you savings at over 26,000 locations worldwide. Fully managed with seamless transaction reporting and no more credit lines and multiple invoicing? Well if that floats your boat talk to us today.

eBrochure

Get Connected

Get connected with us, we are waiting for you!

Sample Clients

 

 

PhoCusWright
RTE
Irish Independent
tnooz
The Irish Times

About Us

Swiftfleet is the B2B product from Mobacar group, a venture capital backed travel technology company run by an experienced team of car rental, ecommerce and digital experts. We are headquartered in Kerry, Ireland with offices in Dublin and Sydney. We operate the world's first intelligent car rental distribution platform, Swiftfleet. We enable the world's largest travel players to offer car rental to their customers in an entirely new and customised way. With direct contract relationships and real time connectivity to over 550 car rental suppliers at over 26,000 locations worldwide, we operate a truly global business connecting our partners to over 4 million rental cars across the globe.

mobacar

4000000

Cars Worldwide

1500000

 Customers

550

 Car Rental Providers

Our Team

We believe in a diverse range of personnel to bring creative skills, thoughts, and ideas to the table.

Mike Webster

Mike Webster

Mobacar Founder and CEO
Joanna Davidson

Joanna Davidson

Mobacar VP of Global Product
Barry Malone

Barry Malone

Mobacar COO
Cormac Moylan

Cormac Moylan

Mobacar VP of Digital
Nick Dobner

Nick Dobner

Mobacar Regional Director APAC
Swiftfleet

Swiftfleet

Email: info@mobacar.com
Website: www.swiftfleet.com

Mike Webster

Mike Webster

Mobacar Founder and CEO
Joanna Davidson

Joanna Davidson

Mobacar VP of Global Product
Barry Malone

Barry Malone

Mobacar COO
Cormac Moylan

Cormac Moylan

Mobacar VP of Digital
Nick Dobner

Nick Dobner

Mobacar Regional Director APAC
Swiftfleet

Swiftfleet

Email: info@mobacar.com
Website: www.swiftfleet.com

Contact Us

We are delighted to answer any questions you may have about our services. Please use the form below or email us directly at info@mobacar.com and we will do our best to respond within 24 hours. You can also visit our office at Mobacar, Mobacar House, Muckross Road, Killarney, Co. Kerry, Ireland. Tel +353 64 776 4273

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